Search Engine Optimization, Internet Marketing
The Canadian web marketing industry has become more stable in the past few years and now offers a constant growth to companies. With emerging technologies, Internet proves to be a persuasive strategic advantage: the Internet transition is now inevitable and will be a part of any emerging services from now on.
Our primary goal is to make you successful on the Web!
99% of websites are literally invisible to most Web users and consumers. You should not be satisfied with just any top ranking search engine indexing – and we will not be satisfied with that either. Our primary goal is to make your business grow so you can experience success, because design + marketing = success
Did you know that there are currently more web pages on Internet than human beings on Earth? We count over 8 billion web pages on the Internet, against 6 billion human beings [reference: Google™]. And you, where is your website located? Among the 8 billion... ?
To ensure making profits with online sales your need to understand the bottom line of durable Canada web marketing strategy mechanisms to attract a maximum number of customers to your site and convert them. Everyday, 350 million searches are made from major search engines like Google™, Msn/Sympatico™ and Yahoo™ [reference: WordTracker™]. By understanding your customers, we help you master the best techniques to position your website where it should be. By doing so, you will undoubtedly and durably improve your presence on Internet.
Imagine your website as if it were a store on the main shopping street of your city. When customers are shopping for products and services or looking for information about them on the Web, they do so the same way as with brick and mortar stores. First, they look through the window; if what they see appeals to them, they will go inside the store. Recent research has shown that 4 out of 10 people visit a store’s website before going to the store itself. This has a direct effect on 25% of all purchases and represents billions of dollars in business. Thus, the importance of being visible.
Remember that old business maxim: “location, location, location”? Search engines work the same way; if you are not included on the first two pages of Google™, MSN™ or Yahoo™, you are effectively invisible to the world – fewer than 10% of people go past the second page of Google.
With traffic analysis tools and techniques, we can track your potential customers from A to Z and know exactly how much time they spent on your website, which page they visited and most importantly, where did they came from. Click-through analysis are vastly used by major organizations across Canada to ensure a better understanding of their customers behaviors and increase profitability. By analyzing these results, we can apply modifications and tuning to better target your potential customer and increase your website conversion rate (visitors turning into customers). This is where everything pays off!
E-Can Marketing has the tools to bring you to the attention of your whole target market.